Twitter Chats – Good For Business Or A Wild Public Meeting?
Twitter chats are a strange phenomenon that are becoming increasingly popular. According to one news story, advertisers are even willing to pay to sponsor chats (perhaps that opportunity you could...
View ArticleTaking Social Media Marketing Beyond Facebook And Twitter
For many, social media marketing is all about Tweeting and working on a Facebook page. Whilst those are two of the bigger players in social media, they are not always the best when it comes to...
View ArticleThis Is Social Media Marketing At Its Best
If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have...
View ArticleThe Best Five Social Media Websites For Meaningful Comments
When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If anything, they can flood you with banal comments that take a lot of time yet deliver little in results. If...
View ArticlePromoting A Small Business Blog Through Social Media
A small business blog has a number of benefits, however, it can also be a tax on valuable time resources. Having a blog is, too a certain extent, a waste of time if you don’t have the resources to...
View Article5 Reasons To Use Twitter For Marketing
Don’t sweat it if you have been marketing yourself online and not been using Twitter. There are good solid reasons to use Twitter for marketing and it’s never too late to get started. Here are 5 solid...
View ArticleWhich Social Media Sites Are The Riskiest?
According to one survey, Facebook is the riskiest social media site for businesses online. It’s not really surprising. One negative message about your brand going viral can really put a damper in your...
View Article4 Places To Build An Online Brand Page
You’ve likely heard of Facebook brand pages, but did you know there are 4 top social media websites that currently allow brands to build their very own brand page for marketing and lead generation...
View ArticleTwitter Ads With Negative Keywords
Twitter has recently added another cool feature to its sponsored tweets advertising service – the use of negative keywords. If you’re wondering what a negative keyword is, it’s time to become...
View ArticleManage Your Twitter Archive
Twitter recently rolled out a new service that allows users the ability to download their Twitter archive. Your first reaction, as Cynthia Boris’s was, may be to ask, Why? There are a few reasons why...
View ArticleIs Social Media Customer Service Done?
I’ve recommended using social media for customer service before, but that doesn’t mean it’s a cure-all. Cynthia Boris brings up some good points. Let’s tackle some of these: It’s time consuming – No...
View Article3 Powerful Online-Offline Networking Combinations
Are you looking to take your online relationships a little deeper? That’s quite possible. In fact, these 3 very powerful online-offline networking combinations make it easy to begin relationships...
View ArticleHow To Celebrate Twitter’s Birthday
Today is Twitter’s birthday. The social media service turns seven. ABC News has seven suggestions on how you can celebrate this momentous occasion. I won’t recount them. You can read the article. But...
View ArticleTwo Ways To Advertise On Twitter
Twitter has finally opened up its self-service advertising platform to everyone. Remember when this program was open only to large corporations? Well, that has ended. Now anyone – even you, small...
View ArticleWhy Twitter Lists Are Good
So you’ve set up a Twitter account and you’ve started following some people in your business niche. You’ve followed a few hashtags that you think provide good and useful information. You are actively...
View ArticleWhat The Twitter-Yahoo! Partnership Means To You
Twitter and Google got their very public divorce in 2011 after a brief flirtation period with realtime search. Since then, Google has deployed Google+ to mostly positive results. Twitter has been...
View ArticleGetting The Most From Social Media
There are a lot of ways to make social media work for you, but it’s important in this age of search + social to approach social media with the right frame of mind. There are some good reasons to...
View ArticleTwitter Has Rolled Out Analytics Tool
Twitter has been trying desperately to figure out a way to make money for two or three years now. Last year they rolled out a new advertising program. Recently, they made public an analytics tool that...
View ArticleHow Mascot Marketing Might Work On Twitter
Here’s an interesting story about a book marketer using one of his characters to keep readers interested in his story. I think this might work fine for marketing books, but what about businesses? I...
View ArticleWould You Risk Arrest For 1,000 Retweets?
Every now and then I read a story that makes me laugh, not because it’s particularly funny, but because it’s particularly sad. Youthful indiscretions, however, are often funny. In this case, a young...
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